// blog

Knowledge from practice

Technical articles on automation, n8n, AI agents and website optimisation — written by the builder, not a copywriter.

2026-07-11

Business process automation: where to start and what it really delivers

A technical guide to process automation for SMEs: API integrations vs RPA, event-driven architecture, idempotency, retries and calculating ROI.

n8n: what it is, how it works and why we build on it

A technical introduction to n8n: nodes, triggers, expressions, self-hosting with Docker, queue mode — and why n8n often beats Zapier and Make.

Why a fixed automation partner beats 'build and vanish' projects

What a fixed partnership with Firmatic delivers: 24/7 care, systems that grow with you, and new AI technology landing at your company first.

Deep website optimisation: why we build on Netlify (and when WordPress makes sense)

Core Web Vitals, edge CDN, atomic deploys and cache strategy: a technical take on fast websites on Netlify — and the scenarios where WordPress is the right call.